About us

About Care Cosmetics


The brand "Care®" (Regd. Trademark No. 95742) was established in 1984 and is operated by CARE COSMETICS (PVT.) LIMITED. Care Cosmetics has grown to become a leading name in Pakistan’s personal care industry, celebrated for its unwavering commitment to quality, innovation, and customer satisfaction. Rooted in the principles of self-care and natural beauty. Care Cosmetics offers a wide array of products crafted from 100% natural, high-quality ingredients, designed to promote healthy, revitalized skin for its users. Over the past four decades, the brand has redefined the cosmetics landscape by consistently listening to customer feedback and evolving its product line to meet the ever- changing needs of its valued consumers.

At the heart of Care Cosmetics lies a philosophy of inclusivity and respect, fostering a workplace culture where its 250+ employees are empowered to thrive. The brand’s core belief, “We Care,” is reflected in its dedication to creating a safe, supportive, and equitable environment for every team member, ensuring they feel valued and motivated to contribute to the company’s success. This commitment extends beyond the workplace, as Care Cosmetics actively engages in initiatives that benefit the community and the environment. By adhering to sustainable practices and international environmental standards, the brand demonstrates its responsibility toward creating a greener, healthier future.

Through its innovative products, inclusive values, and dedication to excellence, Care Cosmetics continues to inspire trust and loyalty among its customers, solidifying its position as a beloved and trusted name in personal care.


Certifications & Memberships

Care Cosmetics proudly holds a range of prestigious certifications and memberships that reflect our commitment to quality, safety, and excellence in manufacturing. The certifications include Halal, ISO 9001-2015, ISO-13485, Pakistan Standards, Good Manufacturing Practices (GMP), etc. Furthermore, our membership with the Lahore Chamber of Commerce and Industry (LCCI) reinforces our role as a trusted and reputable player in the industry. These certifications and memberships are a testament to our unwavering commitment to delivering safe, reliable, and high-quality products to our valued customers.

Quality Assurance Practices

The Quality Assurance Department at Care Cosmetics is the cornerstone of our commitment to delivering exceptional products that meet the highest standards of safety, efficacy, and quality. This dedicated team ensures that every stage of production, from raw material sourcing to the final product, adheres to rigorous quality control protocols. By implementing internationally recognized standards such as ISO 9001-2015, ISO-13485, and Good Manufacturing Practices (GMP), the department guarantees that our products are consistently reliable and safe for consumers.

The Quality Assurance team conducts thorough testing and inspections at every step of the manufacturing process, ensuring that all ingredients meet strict quality criteria and that the final products align with both national and international regulations. Their meticulous attention to detail and proactive approach to identifying and resolving potential issues play a vital role in maintaining the trust and satisfaction of our customers. Through continuous monitoring, innovation, and improvement, the Quality Assurance Department upholds Care Cosmetics' reputation as a brand that truly cares about delivering excellence in every product.


Founder’s Message

Care is more than just our brand name—it is the heart of our business philosophy. For decades, we have redefined the world of cosmetics by providing a diverse range of high-quality personal care and skincare products. At the core of our operations is our commitment to caring for our team, ensuring a safe, healthy, and inclusive workplace where every member is respected, valued, and given equal opportunities to grow and excel. Our success is rooted in our dedication to customer care, as we craft each product to meet the needs of our valued customers, whose feedback drives us to innovate and lead the industry. Beyond our products, we care deeply about the communities and culture we serve, actively contributing to positive change through educational, healthcare, and public welfare initiatives. We also care for the environment, adhering to international environmental standards in our industrial processes to ensure a greener, healthier future for generations to come. Simply put, We Care—for our people, our homeland, and our planet.


Environmental Commitment

We Care deeply about the environment in which we thrive, recognizing our responsibility to protect and preserve it for future generations. That’s why our industrial processes are designed to align with international environmental protocols, ensuring sustainable practices at every stage of production. From reducing carbon emissions and minimizing waste to conserving energy and utilizing eco-friendly materials, we are committed to making a positive impact on the planet. Our dedication to environmental stewardship reflects our belief that a healthier, greener world, especially our beloved Pakistan is not just a goal but a necessity, and we strive to contribute to this vision through responsible and innovative business practices.